The most important thing after uploading your first items is not to start "waiting" for the right people to stumble across your shop. Instead you should start marketing your listings like a pro. Follow these simple steps and your first sales should be on their way!
A good listing
To create a good listing, it is important to start with a solid foundation. This includes taking pictures of items that are clean, ironed, fit the frame of the photograph well, and are well-lit. It is generally best to show the item being worn, but it can also be presented attractively if laid out in an appealing way.
Write an accurate item description
An accurate and detailed item description helps us match your item to buyer searches.
- Describe your item clearly and accurately. Think about what a buyer might search for to find an item like yours.
- Add measurements to let buyers know how the item fits.
- Describe the condition of the item, noting any flaws or signs of wear.
Make sure you add all relevant item info and tags, including:
- Item location
- Category and subcategory
- Brand
- Size
- Quantity (if applicable)
- Condition
- Colour
Post an Instagram Story of your closet!
To create a successful closet, it is important to consistently take photos of the items you are selling and use them to create a cohesive Story for your closet. Take the time to ensure that your pictures are high quality, and consider using different filters to find a style that works for you. This is a common practice among bloggers and brands, and your closet should aim to follow this example. Additionally, don't forget to tag @forkeepsapp on social media, as they may feature your favorites on their official Instagram account.
Add your ForKeeps closet link to your Instagram/Facebook profile
Did you know that you can add a clickable link to your Instagram profile (located under the "Website" section) that allows people to easily find your listings and start shopping without having to open a web browser and type in an address? On Facebook, you can add a similar link to your "About" section. This can make it easier for people to find and access your online closet.
Create a social media post
To promote your closet effectively on social media, consider creating a post on either Facebook or Instagram that will remain visible on your profile for longer than 24 hours, similar to a Story. Select your most eye-catching or popular item and post a listing for it with a direct link to the item. This can help draw attention to your closet and make it easier for people to find and purchase your products.
Share your listings to various buy and sell groups on Facebook, Whatsapp etc.
ForKeeps has a convenient "Share" button that allows you to easily promote your closet or specific items to various groups on the platform. It is worth noting that there are buy and sell groups for a range of categories, including children's clothing, books among others. To make the most of this feature, consider selecting the group that best matches the items you are selling.
Putting time and effort into creating attractive listings really is worth it - it reflects in your sales and you could make it to ForKeeps' front page under “Hot Listings”
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